Sunday, December 5, 2010

How It's Made: Blog Entries

[V.O.] Today on How It's Made: Blog Entries.

[Sx: Light techno-pop music]

[V.O.] A "Blog" is a formatted presentation of digitally encoded, creative content, produced and published on the Internet by one or more authors or editors. It's often, but not always, organized in reverse chronological order around a single, coherent theme. "Blog entries" are the short, mildly amusing essays, anecdotes, and other elements of content that make up a blog.

To start with, the Worker turns on his personal computer and waits for it to boot up. This may take 10 to 15 minutes, so the Worker places a nearly full mug of tap water into the microwave for a serving of instant coffee. He closes the door of the microwave and sets the timer, using the touchpad on the face of the appliance, to 99 seconds and presses the Start Button. This saves one keystroke, compared to entering 1 minute and 39 seconds.

While the water is heating, the Worker notices and then ignores the dirty dishes in the kitchen sink. This skill is essential for the successful blogger.

Instant coffee crystals are shaken from their container into the container's lid, for later transfer to the hot water. Using the container's lid instead of a spoon results in one less utensil for the Worker to clean. He knows the correct amount of coffee to use based on his many years of writing blog entries. A shake of cinnamon, a pour of sugar, and a blip of whole milk add to the aromatic and flavor qualities of the beverage.

Returning to his computer, the Worker carefully places the mug of hot coffee on the folded paper towel on the desk. He's careful to avoid bumping the mug with his left wrist, forearm, and elbow for the remainder of the production cycle.

By now, the computer is almost ready.

[Commercial Break: End of Part I]

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