A Cheshire Cat, With Wings

Andrew Weiland of BizTimes Milwaukee posted an article today about the post-merger rebranding of Milwaukee-based Midwest Airlines as Frontier Airlines: "Only the Cookie Remains".

Midwest had some great amenities in its heyday as Midwest Express: 2x2 leather seating, enough legroom for actual human persons, and real meals featuring real food on real tablecloths. With direct flights that avoided an O'Hare connection, Midwest truly was, as the slogans went, "Milwaukee's Hometown Airline" offering "The Best Care in the Air."

It was a wonderful experience. Passengers were happy cats. Clearly, it couldn't last.

One by one, the amenities disappeared as airline price competition and a moribund travel economy, post-9/11, brought cost-cutting imperatives and forced Midwest to consider consolidation. The company's Board of Directors rebuffed a takeover bid from AirTran Airways, only to sell soon thereafter to Republic Airways, which had also bought Denver-based Frontier Airlines.

Everyone seems relieved that Midwest's fresh-baked chocolate-chip cookies, customarily handed out to passengers during the descent, will continue to be part of the customer experience as the fleet is repainted in Frontier's colors. Really? Was it only about the cookies, all along?

The smile may remain, but this cat's disappeared. Like Grizabella, only time will tell if she has another life left in her.

How about Blog-opoly?

I bought a Monopoly game the other day. To get to it on the shelf, I had to browse past Star Trek-opoly, Star Wars-opoly, MLB- NFL- and NBA-opoly, the Batman, Beatles, Boston Red Sox, and Chicago White Sox editions, and the Christmas Story edition (no doubt a heartwarming holiday tale of mortgaging your toy train while it's still under the tree to buy a luxury condo). There's a Monopoly for Indianapolis and one for Minneapolis, and in the Superman edition, you can buy up Metropolis. There's the Lord of the Rings edition, the Harley Davidson edition, and an edition for seemingly every syndicated TV show from the past 30 years. M*A*S*H-opoly, The Simpsons-opoly, SpongeBob SquarePants-opoly. Even I Love Lucy-opoly. "No, Ricky, stop! Waaaaaaaaaaaaaah!!!"

I bought a computer book the other day. To get to it on the shelf, I had to browse past Visual Basic for Dummies, Windows for Dummies, MacOS for Dummies, Linux for Dummies, Java for Dummies, C, C++, C# for Dummies (I didn't see the Bette Midler edition, C-Minus for Dummies), ASP, PHP, SQLServer, Oracle, and SAP for Dummies. There were Excel for Dummies, Access for Dummies, Word for Dummies, PowerPoint for Dummies, and to provide equal time, OpenOffice for Dummies. There were references for Dummies on computer languages I've never heard of and ones I wish I hadn't. Reeling, I sought refuge in the other aisles and found that the entire target market for retail book consumers now comprises nothing but Dummies. This was likely the conclusion of some publishing executive who'd read Market Research for Dummies on his lunch hour.

Only one place to go with all this madness: "Dummies-opoly". The first one to trade in four independent bookstores and erect a hotel on Amazon.com wins.